Rising above the cosmopolitan urban village of Swiss Cottage, the elevated position of 100 Avenue Road is reflected in its resident amenities every bit as much as its panoramic views across London.
Expectations for elite living have evolved over the past decade. Prestige is no longer measured purely by square footage or luxury finishes. Modern residents expect their homes to function as dynamic, holistic sanctuaries, spaces that effortlessly integrate hybrid work routines, enhanced physical and mental well-being and refined hosting and socialising.
At 100 Avenue Road, this evolution is the foundation of the development’s philosophy. Tailored to meet the demands and aspirations of contemporary life, 100 Avenue Road sets a new benchmark for London living through its thoughtfully curated, next-generation amenities.
Wellness reimagined
In 2026, wellness is no longer an afterthought. Today’s discerning homeowners view health and vitality as central to their daily routine, demanding facilities that match the calibre of premier private health clubs.
100 Avenue Road answers this call with an expansive wellness suite crafted to nurture both body and mind. At its heart lies a serene swimming pool, complemented by a Scandinavian-inspired sauna and an invigorating steam room designed for deep relaxation and post-workout recovery. For tailored self-care, private treatment rooms allow residents to book personal therapies, massages, or wellness sessions in complete privacy.
Fitness enthusiasts are equally well served. Beyond a premium private gym equipped with the latest strength and conditioning technology, 100 Avenue Road features a state-of-the-art golf simulator and dedicated Reformer Pilates studio. This exclusive amenity provides a boutique conditioning experience moments from your door.
100 Avenue Road’s wellness suite includes:
- Swimming pool
- Scandinavian-inspired sauna
- Steam room
- Private treatment rooms
- Private gym
- Golf simulator
- Reformer Pilates studio
Effortless hosting and flexible living
As remote and flexible working have matured, the modern home must adapt flexibly throughout the day. Residents require environments that support focused productivity during working hours, followed by a seamless transition into evening hosting and leisure.
Socialising in style is central to the lifestyle at 100 Avenue Road. The development features an exquisitely designed private dining room paired with a fully equipped chef’s kitchen. Whether hosting an intimate dinner party, hiring a private chef for a besoke culinary experience, or celebrating a milestone with friends, residents can entertain with the elegance and sophistication of a private members’ club.
And when you need to slow down, there is a cinema and a light-filled residents’ lounge offering a calm place to meet, read or spend time away from the pace of the day. With comfortable sofas, armchairs and banquette seating, the library creates a relaxed and social environment.
100 Avenue Road’s social spaces include:
- Private dining room with a fully equipped chef’s kitchen, suited to private chef bookings, dinner parties or milestone celebrations
- Cinema
- Residents’ lounge and library, with sofas, armchairs and banquette seating for reading or informal meetings
The new benchmark for contemporary life
By placing holistic wellness, effortless hosting and refined convenience at the core of its design, 100 Avenue Road delivers far more than exceptional residences. It provides a complete, future-focused lifestyle ecosystem tailored to the aspirations of the most discerning residents.
100 Avenue Road is currently under construction and will be ready for occupation from Q4 2028. Follow the link below to view images of the scheme, learn more about the opportunities on offer and register your interest.
