Set directly above Swiss Cottage Underground station in North West London, 100 Avenue Road is a new collection of apartments that offers an inspirational combination of dynamic city living and tranquil green spaces. Sitting at the point where some of London’s best-known neighbourhoods come together, residents of 100 Avenue Road will enjoy ready access to the prestigious and cosmopolitan villages of West London, as well as uninterrupted panoramic views of the capital.
A true landmark development that respects and draws on the character of its enviable location, Arada London will comprise 172 one, two or three-bedroom apartments at 100 Avenue Road. This rare opportunity will offer contemporary London living at its finest.
Where is 100 Avenue Road?
100 Avenue Road is located in NW3, one of London’s most recognisable North West postcodes. The address sits between some of London’s best-known neighbourhoods, including:
- Hampstead Village, known for its literary and artistic heritage.
- St John’s Wood, a cosmopolitan area that includes the iconic Lord’s Cricket Ground.
- Primrose Hill, renowned for its panoramic city views.
- Belsize Park and West Hampstead with their refined selection of independent cafés, restaurants and boutiques.
Positioned moments from Swiss Cottage Underground station, residents can reach central London quickly via the Jubilee Line, with easy onward connections to world-class academic institutions such as the London School of Economics, Imperial College London and King’s College London, as well as key business districts such as the City and Canary Wharf. Indicative travel times highlight this exceptional connectivity:
- Bond Street, 6 minutes.
- Green Park, 8 minutes.
- London Waterloo, 12 minutes.
- Canary Wharf, 22 minutes.
South Hampstead Overground and West Hampstead Thameslink are both within walking distance, adding further convenience for professionals and families alike.
Why is NW3 one of London’s most desirable postcodes?
The NW3 postcode district encompasses some of London’s most desirable residential villages, known for their artistic communities, heritage buildings and leafy green spaces. These vibrant neighbourhoods have long been popular with affluent families from London and around the world, who appreciate the safe, welcoming environment, high-quality amenities and diverse, cosmopolitan atmosphere.
For those who desire prime London living, NW3 offers the aspirational feel of areas such as Mayfair, Knightsbridge and Belgravia but at a far more accessible price point (source: Rightmove house price data). The area’s character, heritage and thriving communities make it particularly popular with families and mark it as an excellent choice for residents looking for a long-term home with many established community and lifestyle benefits.
How rare are new-build apartments in Swiss Cottage?
Prime residential accommodation in Swiss Cottage is predominantly grand Victorian or Edwardian houses and period conversion apartments, making this a rare opportunity to buy a modern, fully amenitised home in the area.
100 Avenue Road is the only major residential development currently underway in Swiss Cottage, with the area subject to strict heritage protections and a high bar for planning approvals. Indeed, the development sits at the intersection of three conservation areas, South Hampstead, Belsize Park and Fitzjohns Netherhall.
The fact that the apartments enjoy such a favoured location but are not themselves subject to the restrictions of the adjacent conservation areas, make this an even rarer proposition. This freedom to build new has allowed Arada London to offer a level of resident amenities unique in the local area.
100 Avenue Road is currently under construction and will be ready for occupation from Q4 2028. You can view images of the scheme, learn more about the opportunities on offer, and register your interest in 100 Avenue Road.
