“Location, location, location” is an oft-cited mantra for choosing the perfect home, but a seamless transition into an aspirational London lifestyle equally depends on whether you opt for a new-build or older property. For those seeking long-term value, peace of mind and an easy move, the performance and amenity of a new-build home is likely to be decisive.
New regulations, higher standards
While London’s historic period properties have undeniable charm, acquiring a new-build residence offers measurable practical and financial advantages. From higher safety and energy standards to lower running costs and fewer surprise repair bills. For most buyers, new-build homes represent a smarter, future-proof approach to London living.
The standards governing London residential developments have evolved rapidly over recent years, establishing new benchmarks for structural integrity, environmental efficiency and resident safety.
Are new-build homes more energy efficient than period properties?
Yes, by a wide margin. New homes are built to current Building Regulations, with high levels of insulation, airtight construction and efficient heating and ventilation. Many of London’s older homes are rated EPC D or below, held back by solid brick walls, single glazing and draughty construction.
This matters most if you plan to let. From 1 October 2030, every privately rented home in England and Wales must meet the equivalent of EPC C. Landlords of older, lower-rated flats may face upgrade costs before they can let them. A new-build should clear the standard from day one.
100 Avenue Road has been designed to achieve a minimum EPC rating of B.
How safe are new-build apartment buildings?
Building safety rules in England have been substantially strengthened in recent years. Under the Building Safety Act 2022, taller residential buildings are overseen through design, construction and occupation by the Building Safety Regulator, providing robust fire safety reassurance. Sprinklers are required in new blocks of flats over 11 metres tall, and combustible materials are banned from the external walls of new residential buildings over 18 metres.
What warranty comes with a new-build home?
New-build homes typically come with a 10-year structural warranty from a provider such as NHBC or Premier Guarantee, and mortgage lenders generally insist on one. The developer is usually responsible for fixing defects in the first two years, with the warranty provider covering major structural problems for the rest of the term. That significantly reduces the risk of unexpected structural bills that come with older homes.
Homes at 100 Avenue Road are covered by TMSC 10-year building warranty.
Do new-builds cost less to maintain?
Usually, yes. A large share of London’s homes are more than a century old, and owners of period properties should expect to budget for roofing, damp-proofing, rewiring and plumbing work over time. This also means finding, vetting and managing contractors.
A new-build is move-in ready, with modern systems and defects covered in the early years. At 100 Avenue Road, there is a dedicated team who will manage this process with you. For parents buying a home for a child studying in London or overseas buyers, that means you don’t have to manage plumbers or electricians when you’re miles away.
New-build vs period property: side-by-side comparison
Beyond the turnkey ease of moving into a modern new-build tailored for modern living by a trusted developer, further comparison between a contemporary apartment and a period conversion reveals significant long-term operational advantages.
| New-build apartment | Older property | |
| Energy & running costs | Very low – typically a minimum EPC rating of B, with energy bills significantly lower than in a heritage property. | High – typically EPC D to F, thermally inefficient block walls and glazing, resulting in higher heating costs. |
| Maintenance & repairs | Minimal – covered by developer liability and 10-year structural warranty. | Variable to high – roofing, damp-proofing, wiring, or plumbing upgrades should be expected. |
| Amenities | High – can offer hotel-style facilities, such as concierge, resident lounge, gym, screening rooms and wellness facilities. | Low/none – rarely have lifts or shared facilities. |
| Character | Modern – clean aesthetics, designer finishes. | Period – may include heritage cornicing, sash windows, fireplaces, plasterwork details. |
| Internal floorspace & layout | Efficient, contemporary – usually open-plan, dedicated utility and work spaces, optimises natural light. | Multiple smaller rooms – fewer bathrooms, greater separation of living spaces, often requires major work to unify living area. |
| Service charges | Transparent – clear pricing is commensurate with visible benefits and amenities. | Hidden costs – lower service charge can apply for share of freehold or self-managed leasehold, but substantial ad hoc repair bills are common. |
100 Avenue Road: designed for 2026 and beyond
Moments from Swiss Cottage Underground station, 100 Avenue Road exemplifies how next-generation design meets the expectations of today’s occupier. Built to meet or exceed future regulatory requirements, these landmark residences offer the highest standards of safety and sustainability for complete peace of mind.
Energy efficiency is built into the fabric of the building. Advanced thermal envelope design, modern heat recovery systems and smart environmental controls keep homes comfortable year-round while using less energy.
From high-specification fitted kitchens with integrated energy-efficient appliances to refined finishes, every home is move-in ready, backed by comprehensive build guarantees and system warranties.
Beyond individual apartments, living at 100 Avenue Road offers a fully managed lifestyle experience. Residents benefit from 24-hour concierge, dedicated security and private leisure and wellness spaces equivalent to those of a luxury hotel. Professional management ensures common infrastructure, security protocols and amenities operate at peak performance without resident intervention, creating an oasis of calm in a vibrant city.
100 Avenue Road is currently under construction and will be ready for occupation from Q4 2028. Explore our website to view the latest images of the scheme, learn more about the opportunities on offer and register your interest.
